Todd Blouin Named TCU/ESPN Regional Television GM
July 28, 2004
Todd Blouin has been named the TCU/ESPN Regional Television General Manager, TCU Associate Athletics Director Kevin O'Connell and ESPN Regional Television Senior Vice President Pete Derzis jointly announced today.
ESPN Regional Television is the multimedia rights holder for TCU Athletics. Blouin and his staff are responsible for representing TCU Athletics in areas of television sales and production, radio sales and production, corporate sponsorships, arena signage, print sales, hospitality and the operation of the TCU Sports Network.
"The strength of a Top 25 athletic program and the worldwide leader in sports is a marketers dream," said Blouin. "TCU and ESPN are the perfect platform to speak to the 20th largest city in the U.S. I'm excited to be part of a great team and happy to be back with the Frogs."
Blouin has worked most recently for The Squires Group in Dallas as the Director of Strategic Event Marketing. In that position he was responsible for the creation, sales and execution of all marketing programs for the independent sports marketing agency, specializing in healthy and active lifestyle marketing. His clients included Rodale Publishing, Michelob ULTRA, Lipton Iced Tea and Nike Running.
Previously Blouin served as an account director for Millsport in Dallas, providing account team leadership on the brand marketing activities for several clients, including Verizon Communications, Tropicana and Frito-Lay, Inc.
Blouin, who earned both his bachelor's (political science and history - 1991) and master's (liberal arts - 1994) degrees from TCU, began his professional career as the Associate Director of Admissions at his alma mater, serving in that role from 1991 to 1998.
"Todd has an extensive background in the sports marketing and sponsorship sales industry," said O'Connell. "He brings significant corporate relationships, both within the Metroplex and nationally. Additionally, Todd is a graduate of TCU so this is a great fit for both parties. We are very excited that Todd has decided to return to TCU and work on behalf of our institution and athletics program."
"TCU's recent and past success is well documented," said Derzis. "ESPN brings a wealth of expertise to TCU and corporate partners through the company's experience in sports marketing and multimedia. We are excited to have Todd on board to maximize the exposure of both TCU and its corporate partners throughout the Metroplex and beyond."
ESPN Regional Television (ERT), a subsidiary of ESPN, Inc., is the largest syndicator of college sports programming with more than 600 events produced each year, accounting for more than 2,000 live and/or original hours. ESPN GamePlan, ESPN FULL COURT and ESPN College Grand Slam provide hundreds of additional games as a pay-per-view option for college football, basketball and baseball fans, respectively. Also, college athletics are featured prominently on ESPN.com, ESPN The Magazine, ESPN Classic, ESPN Radio, ESPN HD, ESPNEWS and ESPN SportsTicker. ERT owns exclusive syndication rights for Big Ten, Big East and Mountain West football and men's basketball as well as men's basketball for the Big 12 and Conference USA. In addition, ERT owns exclusive network television rights for Big 12, Conference USA and Atlantic 10 men's basketball. ERT also represents the multimedia rights for the athletics departments at UAB, UNLV, Kansas, South Florida, Iowa State and Oregon, in addition to TCU. It is also the owner/operator of the PlainsCapital Fort Worth Bowl.