TCU and ISP Sports form marketing partnership
April 7, 2006
FORT WORTH, Texas -- TCU and ISP Sports have reached an agreement that provides the company, the national leader in collegiate sports marketing, with primary multi-media rights to TCU Athletics for the next seven years.
With the partnership, which will officially go into effect on July 1, TCU is guaranteed an annual rights fee and will share in additional revenues as well. In consideration, ISP Sports receives the rights to all sales and marketing opportunities associated with Horned Frog sports, including the TCU radio network for all sports, print advertising in various athletic department publications, promotions, and all signage in TCU athletic facilities.
"ISP is nationally recognized for its excellence in multi-media sports marketing, and we are excited to begin a relationship with such an outstanding company," says TCU Director of Athletics Danny Morrison. "We have been most impressed with the ISP team, and we look forward to a productive seven years."
TCU is the 32nd major NCAA athletic program to align itself with ISP Sports and the second from the Mountain West Conference to do so in recent months. Brigham Young and ISP announced a similar partnership in January.
The list of ISP clients also includes prominent NCAA Division I institutions such as Baylor, Georgia, Pittsburgh, Syracuse, UCLA, Vanderbilt and Wake Forest.
"We are delighted to be associated with a university like TCU that has such a strong athletic tradition and ranks among the finest in America academically," ISP Sports president and CEO Ben Sutton says. "The TCU athletics program has great momentum, and ISP is excited to be a part of the Horned Frogs' family."
The TCU football and men's basketball game broadcasts will continue to be carried by ESPN Radio 103.3 FM.
For additional information, visit TCU's official athletic website at www.gofrogs.com and the official website of ISP Sports at www.ispsports.com.